Guides
Guides for running and marketing a trade business
Practical, source-cited guides on websites, local search, customer reviews, and Quebec's language requirements — written for plumbers, electricians, roofers, and HVAC companies.
Google Business Profile: The Complete Setup and Optimization Guide for Trade Businesses
A complete, source-cited guide to claiming, verifying, and optimizing your Google Business Profile listing for trade businesses.
Bill 96 and Your Quebec Trade Website: What Is Required
A source-cited overview of French-language rules for a Quebec trade website under the Charter of the French Language and Bill 96. Not legal advice.
Turning Customer Reviews Into Your Best Marketing Channel: A How-To for Trade Businesses
A how-to for trade businesses on requesting, responding to, and leveraging customer reviews, with Google's review policy on incentives explained.
Local Search SEO for Trade Businesses: The Ranking Picture Beyond Your Google Business Profile
How local search ranking works for trade businesses: relevance, distance, prominence, NAP consistency, local keywords, and on-site signals.
Trade Website Essentials: What Turns a Visit Into a Call
What turns a website visit into a phone call: page speed, mobile-first design, an obvious tap-to-call path, and trust signals, all source-cited.
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